Top 5 Personalization Apps on Android in Madagascar - Q4 2023

In the fourth quarter of 2023, the top 5 personalization apps on the Android platform in Madagascar showcased varying performance trends in terms of downloads, revenue, and active users. Here’s a closer look at their metrics:

Zedge™ Wallpapers & Ringtones maintained a consistent weekly revenue of approximately $3 to $4 throughout the quarter. Weekly downloads fluctuated, peaking at 75 in the first week of October and dipping to 33 in early December. Active users saw a minor decline from 703 at the end of September to 657 by Christmas week.

Facer Watch Faces experienced modest weekly revenue, mostly around $1 to $2, with a slight increase to $3 during the final week of December. Weekly downloads were relatively low, with a notable increase from 10 in late September to 14 by the end of the year.

Fonts Art: Cute Keyboard Font saw steady weekly downloads, ranging between 34 and 72 throughout the quarter. Active users were stable, beginning at 122 in late September and ending at 85 by the end of December.

Niagara Launcher ‧ Home Screen had consistent weekly downloads, varying between 44 and 77. Active users showed a slight increase over the quarter, starting at 1657 and peaking at 1721 in mid-December before settling at 1607 by the end of the year.

Edge Lighting - Borderlight demonstrated a notable increase in weekly downloads, rising from 47 in early October to 174 in mid-December. Active users followed a similar upward trend, growing from 187 in late September to 322 by mid-December.

This analysis is based on data from Sensor Tower. For more detailed insights, visit Sensor Tower’s website.